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INSIGHTS · Nordic Morning

CountQuest Interactive nominated for Gasell award


CountQuest Interactive, the latest acquisition in the Nordic Morning family, has been nominated for the Gasell award owing to the rapid growth of the company over the past three years. The digital analytics firm is clearly doing something right.

Granted once a year by the financial newspaper Dagens Industri, the Gasell award is presented to Sweden’s fastest-growing companies.

Fredrik Arnarp, CEO at CountQuest Interactive, says: “This nomination means a lot to us. It proves that we have accomplished our mission to always put our customer needs first. It is thanks to their trust in us and our devoted staff that we have become one of the fastest-growing and most solid enterprises in Sweden.”

Less than one percent of all enterprises in Sweden are nominated for the Gasell award. The criteria are, for example: that a company’s turnover for the latest financial year should be at least double that of the first financial year; annual turnover must have increased over each of the past three years; and the firm must have grown organically, not through acquisitions.

CountQuest Interactive offers digital analytics, regardless of the tools the customer is using. Some of the main areas are Adobe Analytics and tag management solutions. Its customers range from the retail and media industries to large banks and insurance companies.

“We have seen a tremendous increase in our Adobe Analytics customers, and today we are supporting around two-thirds of the Swedish companies using it,” Arnarp says. “It’s a fast-growing market because digitalization is moving very rapidly, and there is an ever increasing need for companies to evaluate their progress with the help of various analytics tools.”

Arnarp believes that becoming part of the Nordic Morning brand has opened up new opportunities.

“It is definitely an advantage for us to be part of a bigger context,” he says. “It has benefits for our customers as they can purchase a range of services within the same network, which is something many of them are asking for. We became part of Nordic Morning in March this year, have already signed two deals with other companies in the group, and have two more deals that are ready to be signed.”

“The success of CountQuest also lies in its ability to handle rapid growth and still deliver great services to its customers,” says Arnarp.

“I hope our customers see this nomination as a proof of the fact that we are growing, and they feel confident that they have chosen the right partner to support them. Our finances are healthy and we have demonstrated that we can handle the high demand for our services. Our customers can count on us because we’re here to stay!”