By: Sitrus Agency
Are you planning to start a campaign? If so, you’ll be better off working out just what drives your customers, finding out their needs, and understanding their behavior instead of focusing on details like zip codes, age categories, and average incomes.
The way we communicate is changing, shifting the power of choice into the hands of the consumers, putting brands under pressure to alter the way they attract customers and gain their loyalty. By using relevant content, you can influence your target audience. But by distributing mass information to people whose only common denominator is that they happen to be neighbors or that they have the same number of children, you run the risk of being judgmental – and of wasting content.
What do I mean?