Nordic Morning has been commissioned by Arvato Bertelsmann to develop the company’s digital and data-driven corporate marketing. The goal is to strengthen the global service provider’s business and improve decision-making in marketing using data-driven insights.
In early October, Nordic Morning launched a collaboration with Arvato, a global B2B service provider with sales of €3.8 bn and more than 70,000 employees. The new assignment includes developing ways to measure how the company will work strategically with advanced data acquisition, segmentation, data management and improved infrastructure using an Adobe Analytics platform.
Hendrick Lange, Senior Director Corporate Communications at Arvato Bertelsmann, says: “Arvato’s cooperation with Nordic Morning focuses on strategically improving our analytics capabilities. We are in the process of professionalizing and broadening digital marketing on the arvato.com platform – our global, multilingual and multifunctional website.
“After the first phase of our joint project, I am impressed by the professionalism that Nordic Morning has contributed, and I value the profound change management support the colleagues provide to us.”
Alana Gordon, Head of Data Centric Strategy at Nordic Morning, says: “We are very proud of how our collaboration has developed. By enabling data-driven decision-making and data-driven marketing, we can support Arvato in their digital transformation journey. We have already made great progress in our work together with the fantastic Arvato team in the Nordic region, and are looking forward to continuing the success globally.”
The current collaboration is fully in line with the Digital Growth Engine, that is, Nordic Morning’s offering and systematic approach to creating digital growth, says Anne Årneby, CEO of Nordic Morning Group.
“Our clients require a systematic approach that can be tailored to their needs, depending on: digital maturity, what data they have access to, adaptability, organization, or existing platforms, for example,” says Årneby. “The Digital Growth Engine is our answer.”
CEO, Nordic Morning Group
Head of Data Centric Strategy
Nordic Morning creates digital experiences that transform businesses. We are 320 passionate people driving change for the largest enterprises and brands in the Nordics by building and running their Digital Growth Engines. Our ways of working helps companies become customer-centric by combining our capabilities within business transformation, service design, technology, data driven marketing and content.