Our Story

Nordic Morning Group’s aim is to be at the forefront. To get there, we must accept that change is the new constant, and that this creates a demand for lifelong learning. To be an attractive company with spearhead knowledge, we must keep on challenging established thinking and ways of working through people and technology. That means each and every employee shares this task, and is responsible for driving change.
A photo of finnish workers in 1859.

We challenge established thinking and ways of working through people and technology since 1859.

Our history goes all the way back to 1859, when we started printing stamps for the Russian Tsar. Finland was not an independent country at that time. Finland became independent in 1917 – 100 years ago. That’s when we started to print the first Finnish stamps. Communication has always played a very important role in society. And it still does.

We have developed over time and what we can follow from the industrial revolution to the present, is a red thread of always being at the forefront, challenging established thinking and ways of working through people and technology.

We have always had change and learning in our DNA, as an organization and in our culture. Otherwise we wouldn´t have been around for more than 160 years.

Our change journey


The Imperial Senate Printing Press is founded in Helsinki. Finland was then a Grand Duchy under Russia. The first assignment is to print 600 10-kopek stamps for the Russian Tsar. We were four employees: a printer, a typesetter, a foreman and an errand boy.


The printing press starts printing everything for the Grand Duchy of Finland from signs to newspapers.


Finland gains independence and the printing company becomes state owned under the name “The Finnish State Printing house.”


The company expands and has 200 employees. A bigger printing press is needed, but the war interferes.


The new printing house is inaugurated in the center of Helsinki.


Approximately 500 employees. Market development is steady during the 1960s, 1970s and 1980s, and operations include high-quality print works as well as book publishing.


The printing house moves to its current facilities in Hakuninmaa on the outskirts of Helsinki and new technology is introduced.


The Finnish State Printing House is renamed Edita and operations are expanded with more editorial products and digital communication.


The first digital agency (To the Point) is acquired.


We crossed over the Baltic and started establishing ourselves in Sweden.


In Sweden, Graphium’s print business is acquired, including Edita Västra Aros.


We started divesting our analog printing business and instead acquired digital companies.


A part of Bobergs Tryckeri in Falun, Sweden is acquired.


A part of Brand Systems is acquired in Sweden. The company develops Marketing Resource Management (MRM) systems and has a technological production office in Bangalore, India.


The Swedish Citat Group, consisting of the advertising agency Citat AB, communications agency JG Communication and Mods Graphic Studio, is acquired.


Edita Group celebrates its 150th anniversary.


The Educode educationcenter in Finland is acquired.
Klikki, the leading digital marketing agency in the Nordic region, is acquired. Klikki operates in Finland, Sweden, Norway and Denmark.

The Group becomes Nordic Morning.

Seed Digital Media in Finland is acquired. Seed specializes in customer relationship marketing.


Ottoboni, a leading digital communications agency in Sweden is acquired.
Alkuvoima acquired and name changed to Ottoboni Finland.

We completed our last (to date) acquisition, this time of CountQuest, a data analysis company, and instead started to innovate from within.

At the dawn of 2017, we were 12 separate companies, each with their own brand and separate offering, but held together by a holding company structure. A new strategy was needed.

We looked outward and found the need to repackage our capabilities and services to better meet today’s client needs and the digital business environment of tomorrow.

We looked inward and found that our cultural traits are “learning” and “change”.

With this knowledge from both our clients and our employees, we articulated our strategy and offerings, through large workshops and iterative steps.

Data-driven marketing & service design Smart learning Automated processes for communication services

Our change journey