About Us

About Nordic Morning Group

Nordic Morning Group works in close collaboration with its clients to deliver superior experience to their customers, driving growth and customer love. The Group consists of three business areas: Nordic Morning focusing on data-driven marketing and service design, Edita Prima delivers personalized print experiences, and Edita Publishing develops collaborative learning and information solutions.

Nordic Morning Group serves clients mainly in Scandinavia and Northern Europe. The Group employs 600 people and net revenue in 2016 was EUR 103.4 million.

Nordic Morning

Nordic Morning creates digital experiences that transform businesses. We are 320 passionate people driving change for the largest enterprises and brands in the Nordics by building and running their Digital Growth Engines. Our ways of working helps companies become customer-centric by combining our capabilities within business transformation, service design, technology, data driven marketing and content.

Visit nordicmorning.com

Edita Publishing

Edita Publishing provides modern learning and information services that save time and trigger success. Our services cover non-fiction content curation and data services for legal and other professionals as well as learning solutions. We produce Finland’s most extensive legal information services, and are a partner in the distribution of official information.

Visit editapublishing.fi

Edita Prima

Edita Prima provides solutions for personalized print and online services for creating and managing digital assets. Our smart solutions help companies to improve efficiency and to create a better experience for their customers. We always strive to earn our role as a trusted partner and to meet our clients´ expectations.

Visit editaprima.fi


The Nordic Morning Group comprises the parent company, Nordic Morning, Edita Publishing and Edita Prima.

Responsibility for the Nordic Morning Group’s governance and operations rests with Nordic Morning governing bodies, which consist of the General Meeting of Shareholders, the Board of Directors, and the CEO. Group management directs, guides, develops, and supervises the operations of the Group companies.

Board of Directors

Per Sjödell, Chairman

Jukka Ruuska, Deputy Chairman

Maritta Iso-Aho

Ingrid Jonasson Blank

Anni Ronkainen

Petri Vihervuori

For complete annual report - visit our annual report website

Corporate responsibility

We want to be the preferred partner of those who consider responsibility as a priority in their operations. For the good of business and people.

Employment Engagement and success

The core task of Nordic Morning’s HR is to support, engage, and assist employees to help them succeed in their work. The cornerstones of our HR strategy are Learning and Development, Leadership, and Culture of Engagement.

Code of Business Ethics

Nordic Morning’s Code of Business Ethics is based on our values of renewal, respect and responsibility. It helps us conduct successful business operations and feel good at work.

Working for the environment

We have been carrying out long-term, systematic work to reduce our environmental impact since the early 1990s. We reduce our own and our customers’ environmental impact by investing in environmentally responsible operations, products and services and promoting environmental awareness amongst our employees.

Added value for stakeholders

For Nordic Morning, financial responsibility means producing financial added value for the company’s key stakeholders, employees, customers and owner. Important target groups for added value also include partners, investors and the countries and municipalities in which we operate.

For more info about our work in CR - visit our annual report website Our Code of Business Ethics [pdf]

Nordic Morning Group´s result first half of 2017

The first stage of the Nordic Morning Group’s strategy is now complete and the group is already generating profit. Here, Anne Årneby, CEO of the Nordic Morning Group, summarises the performance as well as the results from the latest interim financial report.

“Nordic Morning Group is on a change journey. Our clients needs are changing due to the digital transformation that affects all industries and society on a large scale. During the first half of 2017, the Nordic Morning Group began executing its new strategy by dividing its operations into three new business areas. The Nordic Morning Group now consists of the business areas: Nordic Morning, Edita Prima, and Edita Publishing. The Nordic Morning business area consists of the following agency brands: Klikki, Countquest, Sitrus, Seed and Ottoboni. The structures of management and steering have been simplified. The overhaul of our business operations will continue during the second half of the year. However, operating profit has already increased during the first half alone.

“The aim of our strategy work is to repackage our capabilities and services to better meet our clients needs of today and the digital business environment of tomorrow. We do this in close collaboration with our clients to deliver a superior experience to their customers, driving growth and customer love.”

Read more about the Nordic Morning Group´s result first half of 2017